Around 543,000 new businesses open each month in the United States, making the competition tough for several industries. The last recession made running a business even more challenging, especially for those in the spa industry. Fortunately, spa operators around the country quickly recovered. In fact, Allied Market Research predicted that the market would reach $154.6 billion by 2022. It cited the growth of the travel and tourism industry as it led to the increasing number of spa services offered in hotels.
Spa owners can take advantage of the high demand from the tourism sector. But how do you do it? Take these tips as your guide.
A business expansion may require extra capital. If you don’t have the amount you need, seek lending companies that can offer financial solutions for your spa. ARF Financial, a California-based alternative lending company, says expanding your business is a risk, but the payoffs could be significant. Talk to business financing consultants as they can help you get a loan for your business needs.
Adapt to the Digital World
In an age where you can reach everything by your fingertip, you need to take advantage of digital technology. Make people know that your business exists. Place your business on the digital map, set up a website, and create social media accounts. Engage your customers through these platforms and promote your services online.
Renovate and Innovate
With tons of competition in the industry, you should think of creative ways to attract your market. One way to do this is to improve your facilities. You can renovate and enhance the ambiance and facade of your spa. You can also have promotional offers so more people can experience your services. A satisfied customer will not only leave you a tip but also help spread the word about your business.
Offer At-Home Spa Services
Some people don’t have the time to go to a spa. So consider offering home services with affordable and unique packages that will satisfy your customers’ needs.
In this world full of competition, it’s important not to lose sight of your vision and goals for your spa company. What does your spa aim to achieve? To provide only the services your customers need? Or do you want them to experience a service that’s unique to your business?
The choice is yours.