According to the latest statistics, the online retail sector will be worth a whopping $4.5 trillion by 2021. At $340 billion, the US market is the second largest in the world second only to China. Looking at these numbers, you have no reason whatsoever, to keep your business strictly offline.
You’re practically leaving out money on the table if you don’t have a business website, which a website design company in Provo such as Red Rider Creative can make for you. However, in addition to creating a site, you need to adhere to best online marketing principles to get a slice of this pie.
Don’t focus on the short-term
As with any marketing strategy, online marketing is a numbers game. Only, in this case, the race is to the number one spot on search engine results pages. Ranking atop the first page lets you divert up to 30 percent of the web visitors to your site.
While there’re many approaches to get you to the coveted number position, avoid methods that entail tricking the search engines. While such methods give results in the short-term, they carry considerable risks.
Should the engines wise you to your tricks, they might impose severe penalties on the site including blacklisting it entirely. If this were to happen, you would have to start again from scratch.
Do cultivate relationships with your visitors
A return customer is more valuable than a new customer. In 2015, return customers spent $2.7 billion in e-commerce stores across the U.S. In contrast, new shoppers spent only half the amount in the same period.
Such developments only serve to emphasize the need to forge a good relationship with your clients. Once you gain the trust of your online clients, they will be at peace spending money on your products. But first, you need to convince them that you are credible, dependable, and that you have their interest at heart.
A successful online presence is crucial to giving your business an edge on the market. Hence, you need to cover all the grounds that help you make the most of your efforts.