Canberra has different ideals than the rest of Australia’s territories. They need some catching up, and this goes for their businesses as well. If you are having problems with your business taking off, perhaps a more modern approach to marketing is necessary.
It is not enough that a business exists and that clients know its name. What you need is a strong branding strategy, so that your business will be synonymous with certain positive traits. For instance, Coca-cola has worked hard, through their campaigns, to be connected with family and happiness. Start with the right choice of words and an effective web design that draws attention to the vital parts of your business. If you claim to be a family-run company, focus on the family values you are known for.
Aside from being known for your branding, you also need to be recognised for your service. It should be excellent service. Customer service representatives need to embody the values your business stands for. They should be courteous to each client, and they should be knowledgeable of everything relating to your business. If you are targeting a global market, you may need help in the form of outsourced customer service just to have a steady online presence even while you sleep.
The way your businesss addresses a problem tells clients a lot about your focus. Take the problem with recycling paper cups in Canberra, for instance. Rather than contributing to the problem, coffee shops thought of unique ways to continue business operations. One shop opted out of offering takeaway cups, although anyone with a reusable cup can still get their caffeine fix for the road. Another shop sells quirky mugs instead of paper cups, and many have been on board with the idea.
Your business will gather all sorts of attention. It’s essential that you show your best features to garner good reviews.