Talks about SEO frequently tag discussions about social media and how it remains vital in the optimization process. Social profiles, likes, and shares play their part in promoting positive organic search rankings. But how big of a role does it play?
That’s where the arguments begin
Social media relevance continues to spark debates among experts. Some experts believe social signals aren’t part of the ranking algorithms; even Google denies the direct effect of Facebook and Twitter on search rankings.
For these reasons, some businesses are on the fence with investing in social media. Should they or should they not? If you want an all-around SEO strategy, then you should invest in the platform.
Different Type of Brand Building
Soffront.com, provider of CRM and professional marketing services, says social media marketing gets you the leads. How does that work?
It starts with proper branding
A growing number of consumers go online when they need a product or service. Apart from searching on Google, users also search on Facebook, Twitter, and other social sites. When people come across your brand on social media, will they immediately like it?
Proper social media marketing builds up a brand that gains trust. It also connects the brand to its target market, encouraging better engagement and prompting customers to search for the business on search engines. The entire process can generate demand, and eventually, leads.
A Must-Have for Promotions
Social media is ad-friendly, which should give you more reasons to befriend it.
YouTube is a good example. The social media website ranks as the second biggest search engine, but with low-commercial intent. This, however, shouldn’t discourage you from using it to your advantage. YouTube positively affects SEO through ads that promote your brand, which results in more links and videos ranking in the SERP’s.
Build Your Audience
Your efforts should not stop with developing the best services or products; enhance your results by letting people know what you’re offering. It pays to be proactive in building your market. Since a majority of consumers are on social media, it’s a good place to start.
Social networks build brand awareness and when you market to the right audience, expect more click-through rates.