All successful marketing strategies involve great planning, ability to anticipate changes, and know-how in turning challenges into opportunities—and this applies to online marketing, as well. It is believed that 2016 was a wonderful year for digital marketing, and it will continue to prosper in the years to come.
To remain competitive in the digital arena, you must be aware of the following trends that are bound to dominate the industry in the next two years:
Last year, consumers began using augmented reality (AR) after Pokemon Go introduced this new technology. Combining the physical world with digital technology, AR technology requires the use of a headset or a Smartphone screen to overlay a digital imagery on the individual’s view of the reality. Many experts say AR is the future, and it is just a matter of time before reputed brands begin offering AR games, AR ads, and much more.
C1 Partners and other digital marketing firms in the country always reiterate the importance of data and marketing reports in recognizing the customers’ interests. But, many data analysts today find it very difficult to analyze data without the aid of machines or software. Technology will even become more sophisticated in the coming years, so expect to adapt with new and more advanced data analyzing tools.
Live streaming and native advertising
Live streaming and real-time content are becoming increasingly popular among social media and Internet users today. After all, obtaining this kind of content has become simpler today because of the technology of Smartphone and fast Internet speed. There are now numerous apps with live streaming of videos, so it is a good idea to take advantage of this feature as early as possible. In addition, native advertising has made a comeback via Internet and has prompted writers and marketers to find new, creative ways to catch the consumer’s attention.
Digital marketing experts also mentioned other trends and strategies that will dominate the future. These include targeting specific niche markets and offering immersive experiences, such as virtual reality and 360 videos.