Socks in a bright and startling hue, in a bold pattern, or both at the same time are, by definition, considered as statement socks. Don’t freak out; it’s actually a big trend today. Keep wearing it with your suit or your trainers. You look good.
The writer Josh Berman observes, “Socks are like lingerie for men. Only you know it’s there under your pants, but then when you walk, you give a little peek of what you’ve got on underneath.” It seems like sassy and stylish men across the globe agree, and are giving rise to sassy, statement socks.
The agreement is also evident from an economical standpoint; men’s apparel last year outnumbered that of women’s, for the first time in decades. From large commercial shopping centres to online retailers like 5Pointz.co.uk, outerwear like pants and socks have gained double-digit sales.
How Did it Become So Sexy?
Because men’s fashion is naturally masculine, adding sexy details without the flamboyance of femininity can be really challenging. There was the pocket square, the necktie, and now socks. There are two theories behind the sudden rise in popularity of socks: first, the trend of the slim-cut pants and second, Nike.
The Case of the Slim-Cut Pants
Europe experimented first with gussied-up ankles. Slim-cut pants exposed men’s ankles and more men simply began pushing aside the basic and boring black and white socks that would often peek out, and began stepping out in more stylish and colourful socks.
This went on for a while until colourful socks solidified their place in the stylish man’s wardrobe. But where did they get these colourful socks?
The Case of Nike’s Innovative Socks
A few years ago, Nike released an elite line of socks in various colours and bold prints. Instead of socks being a simple commodity in basketball courts, by releasing an elite line, they transformed the simple sock into an innovative accessory. They had it issued at no less than $18 per pair.
Kids began wearing it not because they played ball, but because it was social currency.
It’s no longer just putting on white socks every day. Now it’s got to be this sock, this colour, this print. The consumer-born trend sparked the whole idea of dressing the foot up, not because it was practical, but because of self-indulgence.
Like how women indulge some days and wear matching lacy underwear, some days, men put on socks in a shade of pink.