Many search-marketing experts say that the success of any online marketing effort doesn’t happen overnight. It can take weeks or even years to achieve significant results, but the wait is worth it. If you’re looking for an SEO company (or have found one) that offers PPC advertising services for your website, you should stick with them for a long time.
Everything Starts from Scratch
PPC experts have their own way to organise ad groups and campaigns, which might be different from your previous one. By hiring them, you’re starting your PPC efforts from scratch. There maybe times when they’ll ask for your previous records, but they usually analyse them to serve as a basis. If you keep on changing PPC experts, you won’t be able to see what they can really do to your website’s growth.
No Opportunity to Explore
PPC experts find it important to retain clients, so they look for ways to offer new services that’ll make you stay. If you keep on changing PPC experts, you’re not giving your marketing efforts an opportunity to try something new and explore AdWords’ features. Stick with them and you won’t have to deal with SEO companies that offer basic packages for your PPC campaigns every time.
An Endless Cycle of Trial and Error
PPC experts use their own strategies to prove if an approach is effective or not. The problem is your previous PPC expert might have done it already. By not sticking with your PPC team, another one will try the same failed approach and waste your time. Instead of providing good results, you’ll end up in the same trial period repeatedly.
Pay per click management (PPC) works best if you stick with a good SEO company for a long time. Results take time; be patient and work with your current team to achieve your online marketing goals.